BuzzFeed invests in self-hosted blogging with new CMS

The internet giant has made a number of recent acquisitions in the CMS space.

BuzzFeed has acquired Contentful, a headless CMS that allows users to manage and publish content across multiple channels, for $250 million.

The acquisition is the latest in a series of investments that BuzzFeed has made in the CMS space. In 2021, the company acquired Alley, a social media management platform, and in 2022, it acquired Revue, a newsletter platform.

The acquisitions suggest that BuzzFeed is betting on the future of self-hosted blogging. As more and more businesses move their content online, they are looking for ways to manage and publish their content more efficiently.

What is a headless CMS?

A headless CMS is a content management system that separates the back-end (the part that manages the content) from the front-end (the part that displays the content to users). This allows users to manage their content without having to worry about the design or layout of their website.

Headless CMSs are becoming increasingly popular because they offer a number of advantages over traditional CMSs, including:

• Flexibility: Headless CMSs allow users to create and manage content in a variety of formats, including text, images, videos, and audio.
• Scalability: Headless CMSs can be scaled to support large volumes of traffic and content.
• Security: Headless CMSs are more secure than traditional CMSs because they do not store any data on the front-end of the website.

How will BuzzFeed use Contentful?

BuzzFeed plans to use Contentful to power its new CMS, which will be used to manage and publish content across all of its platforms, including its website, social media channels, and newsletter.

BuzzFeed believes that Contentful's headless architecture will give it the flexibility and scalability it needs to meet the growing demands of its business.

What are the implications for the future of blogging?

The acquisition of Contentful by BuzzFeed is a sign that the future of blogging is self-hosted. As more and more businesses move their content online, they are looking for ways to manage and publish their content more efficiently.

Headless CMSs like Contentful offer a number of advantages over traditional CMSs, including flexibility, scalability, and security. This makes them an ideal solution for businesses of all sizes.

Conclusion

The acquisition of Contentful by BuzzFeed is a major development in the blogging industry. It is a sign that the future of blogging is self-hosted and that headless CMSs are becoming increasingly popular.

Businesses of all sizes should consider using a headless CMS to manage and publish their content. Headless CMSs offer a number of advantages over traditional CMSs, including flexibility, scalability, and security.

Stephanie Clerbois